Norton Atelier storefront opens at London Bike Shed
2 min read
Norton has introduced the opening of its new London location, the Norton Atelier, from which each bikes and attire shall be accessible.
The Norton Atelier is described by the TVS Motors-owned British producer as “its flagship London location,” and is itself situated in Outdated Avenue, on the Bike Shed.
Norton bikes – each the Norton V4SV, and Norton Commando 961 vary – shall be accessible for each check experience and buy on the Norton Atelier; in addition to Norton’s attire vary, which has been designed in collaboration with Savile Row designer Nick Tentis, who additionally had a job in creating the Atelier itself.
Christian Gladwell, Chief Industrial Officer at Norton Bikes, mentioned: “Seeing the Norton model transfer from throughout the 4 partitions of Norton HQ and out into {the marketplace} is constructive on quite a lot of ranges.
“Supplier companion enquiries signified the extent of demand for our bikes, and I’m immensely happy with the work the industrial group has achieved to satisfy that demand with what’s a rising seller community. Extra sellers imply extra riders having fun with the outcomes of the laborious work and dedication that your complete group at Norton has contributed in direction of.
“Opening the London Atelier can be a giant milestone for the model. For Norton to have created the primary of its personal areas from scratch exhibits our dedication to the expansion of this historic marque, concurrently setting a brand new commonplace for motorbike retail.”
Nick Tentis, the Savile Row designer behind the creation of the Norton Atelier, mentioned: “For the primary Atelier, I wished to create an area that mirrored the historical past and values of the Norton model whereas additionally creating the proper atmosphere to show the brand new clothes assortment. Outfitting the house with a tailor-made mixture of each bespoke and classic furnishings completely encapsulates Norton’s previous, current and future.”
Gareth Charlton, World Model Director of Bike Shed Moto Co., mentioned: “I’m delighted to welcome Norton Bikes into our store house at 386 Outdated Avenue. With their wonderful historical past and dynamic imaginative and prescient for the long run I can not consider a greater neighbour for Bike Shed Shoreditch.
“Having ridden their great new Commando 961 and witnessed first-hand the beautiful element, and execution, they’ve sought within the fit-out of Norton Atelier London I very a lot sit up for incessantly strolling subsequent door.”
The Norton Atelier could be discovered at 386 Outdated Avenue, London EC1V 9LT.
To search out out extra about Norton and its present vary of bikes, head to the Norton website.
