The movie ‘The Social Network’ is not just a movie on the birth of Facebook, it’s a movie about how one man changed the digital sphere with just one social media network. Definitely, a movie that one should watch if they are looking for lessons on inspiration, perseverance, skills, and leadership. However, audiences have become fickle, quickly gravitating towards newer platforms, when the spotlight hits them. Nonetheless, these social media platforms are quite interesting, albeit useful if you are a fan of digital trends and always want to be in touch with the latest on the radar.
Although Pinterest isn’t new nor has it been launched recently but it has been one of the strong apps that have been responsible for changing the digital sphere. While the image-bookmarking website and app, has been popular among food, décor, and fashion enthusiasts, users have the option to upload their images, which they can share with their followers, either on their public boards or on the private ones. Even though the image-sharing platform saw rapid growth, with 100+ million new monthly active users in 2020, it continues to be one of the most popular social networking apps.
Moreover, users can also follow other users/popular boards, save other users’ images or videos, comment on pins, and simply enjoy themselves, especially if they are thinking of brainstorming before a creativity project.
Snapchat
Who would have guessed this app, once rejected, would flourish and thrive with a solid 498 million active users and continue to do so. Yet Snapchat perseveres and continues to do so. The app allowed users to create a post for a specific time after which, it automatically deleted forever for the user’s followers. Therefore, while the user has the post saved in his memory, his friends and followers can no longer view it. This video/photo-sharing app was an instant success among the new generation, who relished putting up every moment on the internet.
Such immediacy clicked with a mobile internet generation, who were also well-aware of always being available on the internet. Furthermore, Snapchat was breaking all kinds of digital conventions; its library of filters and lenses ensured that your reality stream was never dull but had all the color and the vibrancy to brighten up anybody’s day. This creative aspect made Snapchat different from other social media channels and one of the reasons for its grand success.
Whether you are utilizing your TV and Internet packages or simultaneously watching TV and chatting with your friends on WhatsApp, this is one app you can’t resist downloading on your smartphone! WhatsApp is an instant messaging app, which was founded by two former Yahoo! Employees in the year, 2009. Even though it wasn’t ever meant to become a modern version of the Hotmail Messenger, that was present back in the day but it became one, quite accidentally. Even better was its acquisition by Facebook in 2014, which further boosted its popularity. This is the only social media platform that continues to grow. And successfully exceeded its consumer base, roughly by over 2 billion. Although the platform doesn’t offer marketing options in comparison to its peers, it offers immense potential for expansive communications, an aspect not missed out on by smart marketers.
TikTok
TikTok was successful overnight, bursting into the world of social media platforms, capturing the market in one swipe. Although TikTok came after Vine shut down, it created a boom within its target audience. Within two years, TikTok was among the top five and a year later, it ranked at number one. This app lets users create a short video of a couple of seconds, a maximum of 60 seconds, edit these videos with the option to add special video effects and music to the mix. The young social media app outpaced its close rival, WhatsApp, by an astounding 250 million downloads. TikTok is one of the most downloaded social media apps in the world today and rising relentlessly for its high demand for short-form video. However, there are certain security risks that one needs to be aware of.
After Pinterest, Instagram is another image-sharing platform that has altered the digital landscape because of its unique set of features. Even though both Instagram and Pinterest are similar yet their features are quite different. Instagram was created in 2009 by Kevin Systrom, a former Google employee, and is the result of an incredibly meticulous analysis of the social media landscape at the time. The extensively immersive social experience led to an image-sharing service that soon caught Facebook’s attention, which led to its acquisition in 2012.
Instagram functions more like a brand page and can be used in one’s daily activity via personal photos and related images. However, when users upload a picture on Instagram, they are not redirected to a website or a webpage, as they are on Pinterest. Moreover, you can even add captions under each picture and tag people, places, etc. under the post. Just like Pinterest, users can also upload a short video on Instagram for their friends and followers to view.
However, Instagram must be credited for its contributions to the digital marketing sphere, for it led to the phenomenon of influencers, that birthed an entirely new trend for generations to come. What’s more, it allowed regular people to monetize their five seconds of fame. At the moment, Instagram has 1.22 billion active users, located worldwide.
Conclusion
There you are with the top social media platforms that have seriously affected the digital sphere within a short time. While each network has features and functions distinct from others, some are more appropriate than others are. After all, audience demographics are not constant and always shifting to suit users and their preferences. However, an important thing to note is that all social media apps are useless if they are connected to a glitchy service. Why not visit BuyTVInternetPhone and select a service if you want a provider whose service is fast and reliable.
