
Thriller truck from Mexico.

Given its alphanumeric moniker, one may suppose that the F-150 could be simple to retail in a number of markets with little consideration for native cultural biases. Seems, Ford’s half-ton pickup was a troublesome promote south of the border, and {that a} title change was, actually, known as for.
Ford pickup-truck information and opinions
What’s the F-150 Lobo?
Starting for 1997, Ford cut up the Mexican F-150 pickup-truck lineup into two distinct fashions. Business and work vans remained F-150, whereas higher-end variants have been redubbed Lobo. Taking a look at 2023 Mexican-market choices, the F-150 is obtainable solely in a single XL trim stage. The Lobo, nonetheless, is obtainable in XLT, Lariat, Tremor, Tremor Excessive, and Platinum trims. Additionally provided is the hybrid Lobo Restricted HEV.
Appears Mexican truck buyers don’t wish to affiliate their every day drivers with powerful work vans in the identical means American pickup intenders do.
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Word that, along with Canada and Mexico, the Ford F-150 is exported to greater than 30 nations, although not at all times in important quantity. Close to as we will inform, the Lobo title is usually restricted to make use of in Mexico.
The Lobo story ought to finish right here, nonetheless there’s a robust chance that the title could also be borrowed from Mexican and utilized to a brand new American-market F-150 trim stage.
Per the USA Patent and Trademark Workplace, Ford has filed trademark functions for 3 new F-150 variant names: Flash, Lobo, and Thunder. That mentioned, whereas Ford has moved to guard these names, there’s no warranty that the corporate will really use them. Nevertheless, there may be good purpose for Ford to place the Lobo badge into motion.
For years, Ford had utilized the Lightning moniker to sporty and efficiency variants of the F-150. Nevertheless for 2022, the Lightning badge was utilized to the battery-electric model of the F-150. Now that the F-150 Lightning title has be reassigned, Ford is rumored to be utilizing the Lobo title for a coming sporty F-150, and as early as 2024.
Count on the Lobo—or regardless of the sporty F-150 variant known as—to characteristic a lowered experience top, a performance-tuned suspension, and to be powered by both the F-150’s 5.0-liter “Coyote” V8, or 3.5-liter turbocharged “EcoBoost” V6. We anticipate the Lobo to be provided solely in SuperCab guise.
Given the depth with which the Lobo rumors are pumping by the Web, it appears doubtless that Ford can be providing one thing named Lobo, even when it isn’t a sport truck. Practically as attention-grabbing, we wish to know what Ford plans to do with the Flash and Thunder names it registered.
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What’s the F-150 Lobo?